The new series of Big Brother will launch in Mid-August, according to new reports.
But the reality show will begin with Celebrity Big Brother in August, running into the normal Big Brother in September.
The show was delayed from its normal early summer slot as Channel Five bosses wanted to avoid a clash with ratings hit Love Island.
A source told The Daily Star: “We delayed everything until Love Island is out of the way.
“Then fans will be ready for us.
“We’d usually start with a regular series but we’re launching with all guns blazing with celebrities.”
The show will again be hosted by Emma Willis with a “scandal” theme.
Stormy Daniels, Queer Eye star Jonathan Van Ness and The Chuckle Brothers have all been tipped to go in the house.
Last month, The Sun Online also reported how Katie Price’s ex Kieran Hayler has been tipped for the show.
Our insider explained: “In January the theme did really well and now they think the idea of retribution could be a ratings winner.
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“They’re still mulling over ideas but this series will be like an extreme therapy session. Everyone going into the house will have done something they regret in the past.
“There will be scandals and stories they have read about and they’ll get to hear a completely fresh and different side in the house.
“Going on the show will be their way of showing they’re ready to change their ways and that they regret what they did.
“In terms of how it’s going to come across on screen, it should be absolutely unmissable viewing.”